Empowering SME and growth-stage owners to navigate growth, change and complexity - without the full-time overhead
Our Professional Experience
Headquartered in Hong Kong and with nearly 20 years of progressive finance, strategy, and M&A leadership across “Big 4” accounting firms, Hong Kong SMEs, listed companies, and APAC offices of global MNCs, we bring battle-tested and expertise to your business.
Diverse Leadership Experience
We have partnered with founders, C-suites, and MBB consultants across industries including FMCG, retail, logistics, and eCommerce.
Recent Impact as APAC CFO
Most recently, as APAC CFO for a CPG business under US$80M in sales, we led both Finance and HR functions, driving growth and operational excellence.
A chartered accountant with the Hong Kong Institute of Certified Public Accountants, we’re ready to help you to become the hero of your own story.
We bring experience, judgement and commercial scars. That experience matters
Why Us?
Our productized CFO services center on three unshakable core values - our personal promises to deliver high-impact partnership for your growth or exit.
Integrity first: We prioritize transparency and ethical decision-making as your dedicated confidant.
Versatile partnership: We offer hands-on collaboration and tested solutions across strategy, commercial finance, and growth phases - leveraging broad experience to act as a seamless extension of your team.
Results-drive focus: We commit to delivering scalable systems and driving strategic financial outcomes, from cash flow optimization to forecasting - empowering you to achieve ambitious milestones.
We partner with a select few clients to deliver exceptional results and personal attention for maximum impact
Ideal Clients
Types of businesses we are passionate about supporting and helping scale:
SME sand growth-stage ventures in non-financial industries, including FMCG, retail, logistics, manufacturing and eCommerce.
Revenue range: HK$2 - 50M in sales, without a full-time CFO but ready for strategic financial leadership.
Businesses facing uncertainties: margins are under pressure, cash feels tight, people are stretched or exit plan is unclear.
Driven founders and CEOs who value hands-on and tested expertise, share our core values of trust, partnership, and results, and are ready to take decisive action to fully realize the value of their life’s work.
True scaling goes beyond chasing revenue. It’s about crafting a business made to grow with resilience, balance and purpose
