Empowering SME and growth-stage owners to navigate growth, change and complexity - without the full-time overhead
Our Story
Early 2025, a friend reached out in a panic — sales and profits were booming, but cash flow was strangling his business. We rolled up our sleeves and together, we dug into the numbers him, unlocked cash trapped in working capital, set crystal-clear goals, and within a year, his cash performance was transformed
The Insight
That experience made us realize how many early-stage and growing businesses face the same struggle - and how the right financial guidance can change everything. Yet many lack the budget or readiness for a full-time CFO.
That’s why we started LionRock CFO Advisory.
The Mission
Named after the iconic Lion Rock, our firm is built on the spirit of resilience and disciplined progress. We support early-stage and SME founders to deliver strategic scaling or exit, improve cash flow visibility, and hands-on guidance without the cost, risk, or rigidity of a full-time CFO.
If you’re ready for strategic clarity, welcome to the pride.
Our Professional Experience
Headquartered in Hong Kong and with nearly 20 years of progressive finance, strategy, and M&A leadership across “Big 4” accounting firms, Hong Kong SMEs, listed companies, and APAC offices of global MNCs, we bring battle-tested expertise to your business.
Diverse Leadership Experience
We have partnered with founders, C-suites, and MBB consultants across industries including FMCG, retail, logistics, and eCommerce.
Recent Impact as APAC CFO
Most recently, as APAC CFO for a CPG business under US$80M in sales, we led both Finance and HR functions, driving growth and operational excellence.
A chartered accountant with the Hong Kong Institute of Certified Public Accountants, we’re ready to help you to become the hero of your own story.
Why Us?
Our productized CFO services center on three unshakable core values - our personal promises to deliver high-impact partnership for your growth or exit.
Integrity first: We prioritize transparency and ethical decision-making as your dedicated confidant.
Versatile partnership: We offer hands-on collaboration and solutions across strategy, commercial finance, and growth phases - leveraging broad experience to act as a seamless extension of your team.
Results-drive focus: We commit to driving strategic financial outcomes, from cash flow optimization to scalable forecasting - empowering you to achieve ambitious milestones.
We partner with a select few clients to deliver exceptional results and personal attention for maximum impact
Ideal Clients
Types of businesses we are passionate about supporting and helping scale:
SME and growth-stage ventures in non-financial industries, including FMCG, retail, logistics, manufacturing and eCommerce.
Revenue range: HK$2 - 50M in sales, without a full-time CFO but ready for strategic financial leadership.
Businesses facing uncertainties: margins are under pressure, cash feels tight, people are stretched or exit plan is unclear.
Driven founders and CEOs who value hands-on expertise, share our core values of trust, partnership, and results, and are ready to take decisive action to get unstuck and fully realize the value of their business.
